On the other hand, through content upgrades,

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Behind the upgrade in ways to show off wealth is the change in users’ aesthetic tastes. At that time, the way Douyin got rid of the negative label was to invite a large number of celebrities, artists and official media to join Douyin to support the quality of its content. On the one hand, this wave of operations has attracted many first- and second-tier market users who have higher requirements for content quality.


On the other hand, through content upgrades, it has forced the original lower-tier market users to accept aesthetics other than rustic tastes. There is a chain of contempt between the poor and the rich, and there is also a chain of contempt between the Indonesia Telegram Number Data rich and the rich. Showing off your wealth by showing off your famous brand or showing off your wealth is at the bottom of the contempt chain. Although most users may not be able to obtain this contempt chain in terms of material wealth, they are loyal executors of this contempt chain.





Together with the people inside the contempt chain, they ridicule this way of showing off wealth as nouveau riche. Show off your wealth. At the same time, the platform is also increasing its crackdown on accounts that show off their wealth. Blatantly showing off logos is easy to overturn and has a high risk of monetization. It is no longer favored by Internet celebrities. Showing off wealth by showing off famous brands has decreased, while showing off brand dinners and high-end parties has increased. .