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Nutrition, running, traveling, and cooking.Just last week, our founder, Larry Kim, recorded a podcast with Jeff Sauer of Jeffalytics. Now, I know Larry pretty darn well (we’ve worked together for five years!), but many of the stories that he shared on this podcast were new to me. Most of us know Larry Kim as “Larry the Marketing Hack Artist.” In interviews, he typically reveals crazy tactics and divulges new theories he is investigating.
However, this conversation was different. Rather than Greece WhatsApp Number Data diving into the technical stuff, Jeff tapped into Larry’s entrepreneurial side. They chatted about everything from his career trajectory to the inception of WordStream and closed out with Larry’s recommendations for aspiring entrepreneurs. If you’re an LK fan, this podcast is definitely worth a listen (you can tune in using the embedded SoundCloud clip below). Don’t have 40 minutes to spare? I jotted down the highlights below! How Did Larry End Up in this Space Anyway? Jeff kicked things off by asking Larry how he got involved in the digital marketing space.
Unbeknownst to many, Larry actually never planned to be a marketer. engineering and he was actually employed at a software company when he was first introduced to paid search. Someone on his team mentioned that they needed a volunteer to help out with the company AdWords account. It peaked Larry’s curiosity, so he offered to give it a shot. Sure, he had no marketing expertise, but he enjoyed the technical aspect of paid search. He quickly realized he
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