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Don’t write about trends that are not correlated to your business or that do not make sense to your audience. Spam Update The Spam Update—much like the updates already mentioned—improves every year. And now it uses SpamBrain, an AI tool, to mitigate many different types Algeria WhatsApp Number of spam. Here are some examples of what you should avoid to ensure you follow Google’s Spam Policies: Cloaking; presenting different content to users Doorways; using different pages created only to manipulate search results without useful content Hacked content via code, page, and content injection.



Hidden text and links Keyword stuffing Link spam Machine-generated content without human review, etc. In addition to what’s already been mentioned, it’s good to remember secondary (but equally significant) elements, such as the following. E-E-A-T One of Google’s quality-rater guidelines (previously known as E-A-T) is now E-E-A-T. What is expected is content that makes users perceive “expertise, authoritativeness, and trustworthiness.” With this last update, it is gaining one more “E” in reference to “experience.” It is also evolving to help Google provide more relevant and helpful information.