Why did WhatsApp decide to implement this new feature?

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Share WhatsApp's Rumored Mysterious "Community" Feature: What Does This Mean for Marketers? WhatsApp's Rumored Mysterious "Community" Feature: What Does This Mean for Marketers? Attention, breaking news in Digital Marketing ! Recently, the XDA Developers portal identified mentions of the word Community in the internal files of the new Beta version of WhatsApp. Source: XDA Developers Shortly after, the WABetaInfo website had access to screenshots that reinforce this possibility: Source: WAbetainfo What is coming? In this article, we will talk about what to expect from this mysterious new feature and how marketers can benefit from it in their strategies.

After all, what is a Community? WABetaInfo shows that the mysterious Loan Phone Number List function is a new space where administrators would have greater powers over groups with the possibility of: send messages within this group chat; invite new users via links or QR codes; Create a collection of groups related to the community. Source: WAbetainfo Another point that draws attention is the format of the icon of this new function, probably to differentiate Groups and Communities. We can see that the design of the icon is square with rounded edges, different from the circular shape that exists today.



Why did WhatsApp decide to implement this new feature? According to Statista , with more than 2 billion monthly users, WhatsApp is the world's leading instant messaging platform, followed by Facebook Messenger (1.3 billion) and the Chinese network WeChat (1.2 billion). Source: Statista (2021) However, so far, the app has demonstrated a clear intention to keep it as a more private communication channel and not escalate it. In other words: WhatsApp does not want to become vulnerable to large groups or spam messages within the platform. By working on a Communities feature, WhatsApp may be trying to close the widening gap between itself and other messaging apps like Telegram and Signal.