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This love for SMEs and passion for algorithms have made him the SEO guru that he is today, able to methodically diagnose web-marketing developments. He has also condensed all of his previous advice for business founders in his book “Lost and founder”. In recent years, Rand has also become a true whistleblower regarding the monopolies of tech giants like Google or Facebook, criticising Google’s plans to hide URLs.
YouTube’s updates to manage videos embedded on websites, or the abuse Phone Number Data of Google’s dominant position for using third-party content and twisting it for its own benefit. SMEs to emerge:tweet rand fishkin google vs pmeIn order to be able to succeed in web marketing, you first need to diagnose the problems, and the opportunities will arise therefrom. Here then are the four evils of web marketing according to Rand.
The 4 riders of today’s web apocalypse 1.1/ Google: what if the devil was already among us? “Don’t be evil”, they used to say at Google. But is it too late? That’s up to you to decide. Here are the facts: for a long time, the market’s leading search engine has left space for organic results, that is, non-sponsored and coming from sites other than Google.
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