How does Google evaluate

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One main keyword in the title. Our agency can help you implement an effective strategy to reach your target audience. us for an audit! Awesome Picture WELCOME THE AGENCY STRATEGY ACQUISITION DATA WEB DEVELOPMENT BLOG CONTACT RECRUITMENT DATA RECOVERY POLICY COOKIE SETTINGS Copyright © Eminence All Rights Reserved. How to optimize your backlinks strategy Blog Digital Last week, Eminence presented to you digital trends for an explosive marketing strategy in . Today, we are going to look more specifically at one of the topics discussed: backlinks also called inbound links or back links.

What is a backlink? A backlink is a link on another site that redirects to your own site. This type wedding photo editing service  of link is important because it allows better referencing by search engines. Indeed, if the link is present on a reliable and credible site, this represents a quality recommendation and therefore it is a good indicator of the quality and reliability of your own site.  backlinks? Google uses an algorithm for analyzing concurrent links in the web page ranking system. This algorithm, called PageRank, allows Google to define the popularity and relevance of a website.



The value is indicated between and and serves as the basis for ranking sites in the SERP. In , the Penguin algorithm was created to address a weakness in Google's old algorithm system that allowed a large number of bad links and keywords to over-optimize pages. Since , Penguin has been an essential part of Google's ranking algorithm. What is a good backlink? A good backlink is a link from a relevant and trustworthy site, as well as descriptive anchor text. The links must be organic, that is to say without financial compensation.