The audience world

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At this point the foundations of online marketing strategies can be laid: a series of integrated and coordinated activities to achieve a common objective. Campaigns will focus on a particular company product or service, its target audience, any partners/suppliers and existing customers. Inbound and outbound activities Content marketing is a central component in the inbound method. The prospect's needs are identified and content is written to meet their needs. The tools in this phase are landing pages, white papers, case studies, articles for the company blog and videos to support the campaign to achieve the objectives.

To attract qualified traffic, obtain valid leads and new business opportunities, the contents will be published both on wedding photo editing service company channels such as website, blog and social media, and on reference sites in the sector, through intense PR activity and the creation of relationships with influencers and experts. The diagram below highlights the inbound marketing cycle from attracting traffic to the site to converting foreign visitors into leads to be transformed in turn into satisfied customers who become promoters of your business.



Inbound_marketing_schema From strategy to action: annual plan It's time to put online marketing strategies into practice, mapping operations into an annual plan with the budget expected for each activity. Each quarter will have its own specifications and the document that guides the entire strategy can be modified, depending on the progress of the campaigns, the new opportunities that will be created, and any changes to the company's internal offers. To execute the marketing plan, you can rely on internal or external resources, for example a content agency for the creation of materials and performance analysis.