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There is no single answer, but a good approach is to question creativity and the formats in which it can be expressed. The present is vertical and short, people have little time, their attention must be captured while they wait for the bus, so the first three seconds are enough and that's it. But how does all this translate? We are talking about short form videos , which can be used in stories and reels on Instagram, in content for TikTok and Youtube . You might be interested in "Social Media TikTok is also evolving to follow the market" The key to social success The key is to be constant and give continuity to your communication. Only in this way is a narrative created that makes the brand's communication immediately recognisable. The mistake that is often made is to think that the target audience cannot be present on a platform, just because it has been baptized as the reference platform for Generation Z see TikTok . But is not so.

If a video is funny and works, it will also reach a wider audience that we didn't think photo editing servies would be interested in that product or brand. In conclusion, storytelling is changing shape, texts are increasingly shorter and videos are made up of a few frames that capture attention in just a few seconds, but what makes the difference is the ability to create empathy with those who read us and to tell the stories stories that hide behind the products. Google launches its artificial intelligence Google Sparrow is born MARCO TARGA - FEBRUARY google sparrow Competition in the world of artificial intelligence is becoming increasingly intense, with big players like Google trying to emerge as industry leaders.



The latest move by Alphabet , Google's parent company, is the creation of Google Sparrow , natural language software designed to interact with humans and answer their questions. Aiming to overcome the flaws of similar models like ChatGPT , Sparrow promises to be more precise and truthful, proving that Google will not lag behind its competitors like OpenAI and Microsoft. You might be interested in "ChatGPT opportunities and limits of AI in Marketing" Where Google Sparrow comes from Demis Hassabis, CEO of DeepMind.