This is fundamental what would

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All of this is fundamental, as it not only leads to an increase in the chances of success, but also to understanding the quality level of potential customers arriving from the site. In particular, HubSpot, a software for the automation of the company's commercial and marketing processes, gives you the possibility, by means of specific filters, to classify your contacts based on precise characteristics, for example: Number of pages of the site they viewed; Last page viewed; Channel with which he found your company (search engines, social networks, directly by typing the URL); City or State; Profession; Number of employees in the company. These are just some of the many filters you can insert to understand the percentage of contacts in your database that can be considered "qualified" and, therefore, in line with what you are looking for.

This percentage therefore tells you how effective the strategy undertaken is with a view to optimizing online B2B contacts. Furthermore, thanks to HubSpot you can keep track of the steps you have taken with your potential customer to definitively convert him into a customer. In fact, you can move a deal, i.e. a contact, from "qualified" to "connect call" and then "exploratory call", until you reach "closed won" (in case the quote is accepted) or "closed lost" (in case the Agent Email List quote is rejected). Here too you can find the words "qualified" or "not qualified" or even "qualified but without budget". In short, at any moment you can access all the information regarding a specific contact, thus obtaining a greater chance of success in the negotiation. you do with hundreds of contacts if they were not converted into customers? Furthermore, all this allows you to understand the percentage of qualified contacts over unqualified contacts and, possiblyto act from this perspective.





If you want to know more carefully and scrupulously the countless features of HubSpot, you can consult the article "". Bonus +1: how to get to know the users of your site? Google analytics We saw at the beginning of this article the importance of defining your Buyer Persona to subsequently create textual and graphic content aimed at the right audience. If you are having some difficulty understanding which customer type could be the target audience of your B2B company, don't worry: there is a specific tool that can be right for you. We are talking about If you have an already established site, with a fair number of visitors, this tool that Google makes available to you for free can really make your existence easier. In fact, with just a few clicks, you have a complete overview of the performance of your company site and, above all, you can get to know the users who come into contact with your company up close. How can you use this tool to define your Buyer Persona? First of all, try to understand which channel the greatest number of users come from: if you notice that many of them know your site through search engines.