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Aim: to provide prospects with more information about a specific problem (that is important to them) using a sequence of emails. You might have seen examples of this type of campaign on social media recently. That’s because this is something drip marketing does very well. There are two different formats that can be used here to great effect.


The “one idea a day” short format You send one email a day deutschland phone number over a specified period about an important idea or concept to be learnt. You can either include all the content in the email itself or send subscribers to a web page, blog post, or video, for example. example of this format. The “one task a day” challenge format Here, you set prospects one task to complete each day in order to reach a goal after a certain number of days.




Examples of this goal could be improving your website or cleaning your contact database Promotional offers Buyer’s journey stage: purchase. Trigger: the prospect reaches a specific score (lead scoring). Aim: to promote a special offer (e.g. promotion, bundle, benefit available for a limited time) to the right people. If you target your entire database at contacts at once you risk scaring away those who aren’t yet ready to buy.